TL;DR

• Current Value: Westin and Sheraton points (StarOptions) rent for $0.0250 – $0.0550 on the secondary market.
• Typical Allocation: Most owners hold between 30,000 and 200,000 StarOptions annually.
• Total Value: A standard 115,000-point allocation generates $2,875 – $6,325 in annual rental income.
• Ownership History: The program has been under Marriott Vacations Worldwide ownership for 8 years (since 2018).
• Selling Note: Timeshare Rental Pros (TRP) does not purchase Vistana/Sheraton/Westin points; owners must look to the general resale market.

Westin and Sheraton timeshare ownership uses a points-based system managed under the Vistana brand. The currency owners use is called StarOptions. If you own a contract from these resorts, knowing the 2026 value of your points is the only way to determine if you are getting fair use or fair resale value.

The data below comes from verified secondary-market rental rates. These numbers reflect what an owner can actually expect to receive if they rent their usage out, or what a buyer pays on the resale market relative to booking fees. They do not represent the cost to buy a new contract at a sales presentation.

The 2026 Valuation Breakdown

The market value for Vistana points sits in a specific range compared to other major brands. In 2026, a single StarOption trades between $0.0250 and $0.0550. This breaks down to 2.5 cents to 5.5 cents per point.

This valuation is significantly higher than budget volume brands like Westgate or Club Wyndham, but it sits below the premium tier represented by Marriott Vacation Club or Disney Vacation Club.

To understand what this means for your contract, look at the typical ownership allocation. Most active owners hold between 30,000 and 200,000 points. The most common mid-tier allocation is around 115,000 StarOptions.

If you have this 115,000-point allocation, the math is straightforward:

• Low-end rental value: 115,000 points × $0.0250 = $2,875 per year.
• High-end rental value: 115,000 points × $0.0550 = $6,325 per year.

This range is critical when calculating your break-even point. You must compare this rental potential against your annual maintenance fees and loan interest. If your maintenance fees exceed $3,000, your net value at the low end of the rental market is minimal. If you can rent your points at the high end of the range, your annual yield covers a significant portion of ownership costs.

Value fluctuates based on booking timing. Points used during peak seasons at flagship resorts like the Sheraton Vistana Grand often command the higher end of the spectrum ($0.0550). Points booked for off-season stays or less popular locations tend to settle near the floor ($0.0250).

The Marriott Acquisition Factor

Vistana was acquired by Marriott Vacations Worldwide in 2018. As of June 2026, this has been an 8-year period of integration. The acquisition changed the backend management of the system, aligning Vistana more closely with the Marriott ecosystem.

Before the acquisition, the brand operated independently. Now, it functions as a distinct brand within the larger Marriott Vacations portfolio. This shift impacts the resort count and the stability of the exchange program. The program currently operates 20+ home resorts across the United States and international destinations.

For owners, the integration brought changes to the exchange program and booking windows. However, the fundamental value of the StarOption remained tied to its utility within the Vistana network. Marriott ownership provides brand stability, but it also introduced higher corporate fees in some tiers.

The 8-year mark allows us to see long-term trends. Over this period, the per-point value has stabilized in the 2.5–5.5 cent range. Unlike dynamic pricing models where values spike rapidly, StarOptions have shown consistent market behavior. This consistency helps owners plan annual budgets, knowing exactly what their points are worth if they choose to rent them out rather than use them.

Selling and Secondary Market Reality

Exiting a Westin or Sheraton contract requires navigating a specific secondary market. There is a crucial distinction between renting your points and selling your ownership interest.

Timeshare Rental Pros (TRP) does not purchase Vistana, Westin, or Sheraton points. Our buying network is limited to Club Wyndham, WorldMark, Hilton Grand Vacations, Bluegreen, Disney Vacation Club, Marriott Vacation Club, and Diamond Resorts. If you are looking to sell your entire ownership contract or deed, you cannot sell directly to TRP.

Owners in this position must rely on the general resale market. When selling on the resale market, the price per StarOption often drops below the rental value. Buyers on the resale market know they can rent points for 2.5 to 5.5 cents, so they rarely pay full retail prices for ownership.

Typical resale prices for Vistana contracts often fall below the cost of annual maintenance fees. This creates a situation where the "value" of the asset is negative for the seller. In 2026, if you need to exit the contract, the most financially viable route is often renting out your points annually rather than selling the deed for a low amount.

If you decide to sell, compare offers carefully. Third-party brokers may charge high upfront listing fees. Some platforms offer "free listing" models but take a large commission upon sale. Always verify the buyer's ability to pay and understand the transfer fees charged by the resort administration.

Brand Comparison: Where Vistana Stands

To understand the value of your StarOptions, it helps to compare them against other major timeshare brands. The table below uses verified secondary-market data for 2026.

Note the difference in unit size and value. A DVC point is not the same as a StarOption, but the table shows the raw dollar value per point as traded on the market.

| Brand | Points Unit | Per-Point Rental Value | Typical Allocation | Annual Rental Value Example | | :--- | :--- | :--- | :--- | :--- | | Disney Vacation Club | DVC Points | $13.00 – $19.00 | 100–500 | ~$3,900–$5,700 (300 pts) | | Marriott Vacation Club | Vacation Club Points | $0.35 – $0.90 | 1,000–15,000 | ~$2,800–$7,200 (8,000 pts) | | Hilton Grand Vacations | HGV Points | $0.10 – $0.20 | 2,000–50,000 | ~$2,600–$5,200 (26,000 pts) | | Vistana (Westin/Sheraton) | StarOptions | $0.0250 – $0.0550 | 30,000–200,000 | ~$2,875–$6,325 (115,000 pts) | | Bluegreen Vacations | Bluegreen Points | $0.08 – $0.16 | 4,000–60,000 | ~$2,560–$5,120 (32,000 pts) | | WorldMark by Wyndham | WorldMark Credits | $0.07 – $0.14 | 5,000–30,000 | ~$1,225–$2,450 (17,500 pts) | | Club Wyndham | Club Wyndham Points | $0.0050 – $0.0120 | 50,000–1,000,000 | ~$2,625–$6,300 (525k pts) | | Westgate Resorts | Westgate Points | $0.0040 – $0.0100 | 50,000–500,000 | ~$1,100–$2,750 (275k pts) | | Diamond Resorts | Diamond Points | $0.08 – $0.18 | 2,500–100,000 | ~$4,100–$9,225 (51,250 pts) |

Key Takeaways from the Data:

• Vistana Value: Vistana points are worth roughly 50 cents on the dollar compared to Marriott Vacation Club points in terms of raw per-unit value, but the typical allocation is much larger.
• Volume vs. Unit Price: Vistana owners hold more points (30k–200k) than Marriott owners (1k–15k) but receive a lower price per point.
• Top Tier: DVC points command the highest price per unit ($13–$19), while Wyndham and Westgate points sit at the lowest end ($0.004–$0.012).
• Mid Tier: Hilton, Diamond, and Bluegreen sit between Vistana and the budget Wyndham brands.

This comparison highlights that while Vistana isn't the highest value per point, the total portfolio value remains competitive due to the higher allocation sizes typical for this system.

Strategic Usage Tips for Owners

If you hold Vistana points, your strategy depends on whether you want to maximize use or maximize cash flow.

Maximizing Use: Since the points are tied to specific resorts, booking early secures the best value. A week at a top-tier resort uses fewer StarOptions than a week at a budget resort. Use the internal tools to check "value weeks." If your usage requires 15,000 points at a high-demand location, that is a better deal than spending 20,000 points at a lower-demand location.

Maximizing Cash Flow: If you cannot use the points, renting them out is the standard exit strategy. Because the per-point value is low ($0.0250–$0.0550), you need a high volume of points to generate significant income. This makes smaller allocations less viable for rental income generation.

Exchange Programs: Vistana participates in exchange networks like RCI and Interval International. When exchanging, you typically lose value. One StarOption exchanged for an outside resort is often worth less than two StarOptions used within the Vistana system. Avoid exchanging if your goal is preserving equity.

Maintenance Fee Management: The biggest risk to your investment is annual fee increases. Since the rental value is capped by the market, fee hikes directly eat into your equity. If fees rise faster than the rental value (the 2.5–5.5 cent range), your contract becomes a liability. Monitor your statement every year.

Next Steps for Your Portfolio

Determining the value of your Westin or Sheraton points is the first step in managing your timeshare investment. Use our Calculator to input your specific point allocation and see the exact rental range for your contract in 2026.

If you need to manage your points or explore selling options, visit our dedicated brand pages:

• Learn more about the brand at Vistana (Westin/Sheraton).
• Explore rental opportunities at Rent Vistana Points.
• Check resale advice at Sell Vistana Timeshare.

Always verify current fees and booking policies directly with the management company before making financial decisions. Market values change, but your contractual obligations remain fixed.