Program Profile
Vistana (Sheraton / Westin)points value
Vistana Signature Network (formerly Starwood Vacation Ownership) uses StarOptions across Sheraton and Westin timeshare resorts. Now part of Marriott Vacations Worldwide.
Parent
Marriott Vacations Worldwide (acquired 2018)
Portfolio
20+ resorts
Rental value
2.5¢–5.5¢ per StarOptions
Last reviewed
June 2026 · By the editors
Personalized · ~1 minute
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Program overview
What is Vistana (Sheraton / Westin)?
Vistana Signature Network — formerly Starwood Vacation Ownership (SVO) — operates Sheraton and Westin-branded timeshare resorts. The company was spun off from Starwood Hotels in 2016 and acquired by Marriott Vacations Worldwide (MVW) in 2018 as part of the broader Starwood/Marriott consolidation. Vistana owners use StarOptions, a points-equivalent currency that allows booking across the Sheraton and Westin timeshare portfolio. Starwood Preferred Guest (now part of Marriott Bonvoy) cross-redemption is available but at unfavorable rates. The portfolio spans Hawaii, Florida, the Caribbean, and Mexico — premium-tier resorts with strong rental demand.
Mechanics
How Vistana StarOptions work
StarOptions are deployed against a published chart by resort, season, and unit size. Vistana owners book at home resort 12 months out, network-wide 8 months out. Like Marriott Vacation Club (now its parent), Vistana allows banking and borrowing across use years but with fees. StarOptions can be converted to Marriott Bonvoy points (at poor rates, similar to MVC conversion) or used for legacy Starwood Preferred Guest redemptions. Many Vistana owners are exploring conversion to Marriott Destination Points as MVW integrates the brands; conversion economics vary by contract.
Allocations
Typical Vistana ownership tiers
Entry-level
30,000–50,000 StarOptions
One peak-week stay at a Westin/Sheraton resort
Standard
70,000–100,000 StarOptions
Most common allocation; peak Hawaii or Caribbean week
Premier
120,000–150,000 StarOptions
Multi-week travel or top-tier Westin properties
Elite
180,000+ StarOptions
Rarely seen on resale
Sample values
Rental value examples
Approximate secondary-market rental value for common Vistana allocations. Actual offers depend on resort, season, and check-in flexibility.
Expiration
When Vistana StarOptions expire
StarOptions expire at the end of your use year unless banked forward (fee applies). Vistana allows borrowing from next year up to 6 months ahead. Conversion to Marriott Bonvoy points or legacy SPG nights provides an exit valve for expiring StarOptions, but the conversion rate is unfavorable — typically only worth doing as a last resort.
Cash strategy
Turning Vistana StarOptions into cash
Vistana StarOptions trade at $0.025–$0.055 on the secondary rental market. A typical 80,000-StarOption allocation rents for $2,000–$4,400 per year. Hawaii (Westin Ka'anapali, Westin Princeville) and Caribbean (Westin St. John, Sheraton Vistana) properties command the highest per-StarOption value. Self-rent on Airbnb/Vrbo is the primary cash-out path for Vistana owners — Timeshare Rental Pros, the cash-buyer service we reference for other programs, does not currently purchase Vistana StarOptions.
Heads up
We don't have a cash buyer for Vistana points
The cash-buyer service we recommend buys points from a set of major points programs, and Vistana (Sheraton / Westin) isn't currently one of them. We'd rather tell you that than send you somewhere that can't actually help. Here's what does work for Vistana owners:
- →Self-rent your points on Airbnb or Vrbo — book a peak week and list it yourself. More work, but you keep the full spread.
- →Look at resale and exit options for the contract itself. Use the brand's own program first, and never pay an upfront-fee “exit” company.
- →Convert your StarOptions to Marriott points — Marriott Vacation Club is a program cash buyers do work with, so converting can open that door.
Exit options
Getting out of Vistana (Sheraton / Westin) ownership
Marriott Vacations Worldwide does not run a public buyback program for Vistana; owners typically exit via resale. ("Abound by Marriott Vacations," launched in 2022, is MVW's points-based membership program that qualifying Vistana owners can enroll in — it is not an exit program.) Resale via licensed brokers recovers 30–50% of original purchase price for standard Vistana contracts, better for premium Hawaii/Caribbean properties. Right of First Refusal applies. Conversion to Marriott Vacation Club Destination Points (where eligible) is another exit route for Vistana owners who want flexibility under the Marriott umbrella.
Frequently asked
Vistana owners frequently ask
How much are Vistana StarOptions worth?
Vistana StarOptions are worth $0.025–$0.055 on the secondary rental market. A typical 80,000-StarOption allocation rents for $2,000–$4,400 per year. Westin Ka'anapali, Westin Princeville, and Caribbean Westin/Sheraton properties command the highest per-StarOption value.
What is Vistana's relationship to Marriott?
Vistana Signature Network was acquired by Marriott Vacations Worldwide (MVW) in 2018 as part of the broader Starwood/Marriott consolidation. Vistana now operates under MVW alongside Marriott Vacation Club. Integration is ongoing and many Vistana owners are exploring conversion options to Marriott Destination Points.
Can I convert StarOptions to Marriott Bonvoy points?
Yes, but at an unfavorable rate — similar to Marriott Vacation Club conversion. The conversion is mainly useful as a last-resort exit for expiring StarOptions, not as a primary strategy. Free nights at top-tier Marriott properties require hundreds of thousands of Bonvoy points, so converting modest StarOption allocations isn't materially useful.
What's the difference between Vistana and Marriott Vacation Club?
Vistana operates Sheraton and Westin-branded timeshare resorts under the StarOptions currency. Marriott Vacation Club operates Marriott-branded timeshare resorts under Vacation Club Points. Both are owned by Marriott Vacations Worldwide as of 2018 and integration is ongoing, but the underlying systems and resort portfolios remain distinct.
Can I sell my Vistana timeshare?
Yes. Resale via licensed brokers typically recovers 30–50% of original purchase price for standard contracts and higher for premium Hawaii/Caribbean properties. Right of First Refusal applies.
How do I rent out my Vistana StarOptions?
Book peak weeks at Westin Ka'anapali, Westin Princeville, or Caribbean Westin/Sheraton properties and list on Airbnb or Vrbo — these are Vistana's highest-value markets. That is the recommended path for Vistana owners; Timeshare Rental Pros, the cash-buyer service we reference for other programs, does not currently purchase Vistana StarOptions.
Sources & methodology
Per-point rental values: our own analysis of current Airbnb / Vrbo and direct-rental listings, cross-referenced against published broker data. Full methodology →
Industry & ownership statistics: American Resort Development Association (arda.org), 2025 reporting.
Program rules & point charts: the Vistana (Sheraton / Westin) owner portal and Marriott Vacations Worldwide (acquired 2018) public filings.
Cash-buyer payout history: Timeshare Rental Pros (timesharerentalpros.com), as published.
Compare with other programs
Disney Vacation Club
DVC Points
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Club Wyndham
Club Wyndham Points
Club Wyndham is the largest points-based timeshare program in the U.
Marriott Vacation Club
Vacation Club Points
Marriott Vacation Club destinations are premium resorts with smaller annual point allocations (typically 1,500–7,000 points).
Hilton Grand Vacations
HGV Points
Hilton Grand Vacations Club (HGVC) is a points-based program at Hilton-branded timeshare resorts.
Head-to-head comparisons
Club Wyndham vs. Vistana (Sheraton/Westin): Volume vs. Premium (2026)
Side-by-side comparison
Marriott Vacation Club vs. Vistana (Sheraton / Westin): Both Under MVW
Side-by-side comparison
Hilton Grand Vacations vs. Vistana (Sheraton / Westin) (2026)
Side-by-side comparison
Owner guides